Configurable questions
You define the questions your customers actually ask, by brand, product, category and decision stage. Each question becomes its own series and can be versioned.
Features
Everything the platform does, described by what it delivers rather than by its product name.
Observation
How questions reach generative engines and how answers become preserved evidence.
Repeated runs
Each question runs several times across the period. Without repetition there is no measured variance, and without measured variance an isolated number means nothing.
Several generative engines
The same question goes to different engines, and each answer is recorded with the engine, the observed version and the exact time.
Preserved answer
The full text of the answer is stored as an artifact. Models change without notice: what was not preserved cannot be checked later.
Measurement
How raw evidence becomes a number with its uncertainty stated.
Share of answers
The fraction of answers your brand appears in, always published with the sample size and the run-to-run variation interval.
Presence score
A consolidated index per brand, product and category, decomposed into the components that produced it. You can audit the arithmetic.
Apparent position
In what order your brand is cited when it appears, and how prominently against the others mentioned in the same answer.
Sentiment and themes
The tone the brand is described in and the subjects associated with it, with the original excerpt always available for checking.
Sources and citations
Which addresses were cited or observed alongside the answer. The product records co-occurrence, not causation.
Comparison
How your brand stands against whoever competes for the same space.
Monitored competitors
Comparison over the same questions, in the same period, with the same number of runs. Comparing different series produces a false conclusion.
Who appears in your place
In the answers where your brand is not cited, which brands occupy that space and backed by which sources.
Catalog depth
Analysis per product and per category, not only for the institutional brand. Relevant for manufacturers and e-commerce.
Diagnosis and action
How a measurement becomes an explainable next step.
GEO, AEO and SEO audit
What on your site helps or hinders reading by generative engines and search engines, item by item, with the test behind each conclusion.
Predictive Cortex
Mapping of the differences between models and an estimate of the likely impact of a change before you make it, with the confidence level stated.
Recommendations tied to evidence
Every recommendation points at the data that produced it. You navigate from the suggested action back to the observed answer.
Reports
On demand or scheduled, carrying the same evidence chain as the screen. On the corporate plan, with your own branding.
Governance
What supports trust in what is being measured.
Collection that respects policy
Acquisition obeys each origin's declared policy. We do not bypass CAPTCHA, authentication, paywalls or blocks. An unavailable source is reported as such.
Auditable cost
The cost of collection and execution stays visible and traceable per analysis, rather than hidden inside an aggregate invoice.
Access control and audit trail
Roles per organization and an audit record of the relevant actions, on the corporate plan.
Your data under data-protection law
Export and deletion of account data on request to privacy@geotopx.io, under Brazil’s General Data Protection Law. Self-service for those actions has not shipped yet.